The Home Chef's Real Secret


The literal meaning of Zarah is 'to flourish', therefore making it a good name for a food brand. Our consumers are the smart home-makers who always make the best choice for their family. They look to balance the nutritional requirements required to keep the family active through the day, while ensuring that the family meal is an enjoyable experience. The love with which she plans and prepares the dishes is what makes the family (and friends) look forward to enjoying a good time while eating together.

Zarah has been growing successfully in the UAE since the launch in 2014. Our portfolio now includes Rice, Pulses, Whole and Powdered Spices & Condiments, Pastes, Sugar, Nuts, Sunflower & Olive Oil, Canned Food, Honey, Olives, and Dates. Zarah is widely available across the key hypermarket and supermarket chains, as also the neighbourhood grocery stores in all the Emirates. The secret to our consistency in quality lies in the strength of the sourcing capability of Phoenix Global , one of the world's largest agrifoods groups in rice, pulses, sugar, and specialty crops. Further, we process and pack Zarah products in our own captive units thereby ensuring that only the best reaches you. We also control the distribution pipeline so that what you buy offers the best quality at the best price - making it easy for the home-maker to balance not just the nutrition, but also the monthly budget.

Zarah is one of the fastest
moving food brands in the UAE

Zarah has today reached a distinctive market presence with a portfolio of over 160 items available on the shelf, in multiple pack sizes that are developed basis the needs of home-makers from across the multiple nationalities that reside in the United Arab Emirates. We have also expanded to serve the needs of the health and environment conscious through a recently introduced range of Organic products which are sourced directly from farms in India.

Categories & Variants

  • Basmati Rice: Indian Basmati Rice, Pakistani Basmati Rice
  • South Indian Rice: Sona Masoori, Palakkadan Matta, Jeerakasala, Idli Rice, Dosa Rice, Ponni, Surti Kolam, Jaya, Kuruva, Cherumani, and Surekha Rice
  • Pulses: Channa Dal, Masoor Dal, Moong Dal, Red Kidney Beans (Rajma), Urad Dal, and other items like Hareesh and Semolina
  • Sugar & Jaggery
  • Spices: Cardamom, Cloves, Bay Leaves, Cinnamon, Saffron among others
  • Condiments: Fennel seeds, Cumin, Caraway seeds, Garlic Powder, Ginger Powder, Coriander, Coconut Powder, Chilly Powder, Black Cumin, Ajwain, Black Seeds, Garam Masala - available in whole and/or powdered form as required by the Arab and Asian home-makers
  • Pastes: Garlic Paste, Ginger Paste, Ginger-Garlic Paste, Tamarind Paste, and Date Paste
  • Sugar
  • Nuts: Almonds, Cashews, Pistachios, Raisins, Walnuts, sourced from the best markets worldwide
  • Sunflower & Olive Oil (Virgin & Extra Virgin)
  • Canned & Bottled Food: Chick Peas, Red Kidney Beans, Fava Beans, Foul Medammas, Black Eyed Beans, White Beans, Mushrooms (Whole & Sliced), and Sweet Corn
  • Honey: Acacia, Black Forest, Flower, Multi-Flower Honey, and Honeycombs
  • Olives: Whole, Pitted, and Sliced Black and Green Olives
  • Dates: The best Ajwa and Khidri dates from the Kingdom of Saudi Arabia
  • Organics: Rice, Brown Rice, Sugar, and Brown Sugar


  • Carrefour
  • Union Cooperative
  • Sharjah Cooperative
  • Emirates Cooperative
  • Abu Dhabi Cooperative
  • Al-Ain Cooperative
  • Al-Dafra Cooperative
  • Safeer Mall
  • Ramez
  • Apsara
  • KM Trading
  • Ansar Mall
  • And many independent neighbourhood stores

Present in over 12 categories

Our Divisions

sabah foods
desert style
al baraka
virgin plastics

Managed Brands

enviro care

Owned Brands

english blazer
enviro care
cotton soft