About Us

Welcome to SMEG

SMEG Distribution DMCC is a subsidiary of Phoenix Group (www.phoenixgroup.net), a global agrifoods and resources company engaged in production, procurement, processing, merchanting, distribution and wholesale of commodities through our balanced integrated supply chain. The investment into SMEG Distribution DMCC was made as a thrust into the retail distribution, branding, and marketing space in order to extend Phoenix Group's strength into the growing space.

SMEG Distribution DMCC is a holding company that designs and develops food and non-food brands and builds their commercial success based on expertise in distribution and supply chain management through strategic investments in specific components of the value chain

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Our Business Divisions

Welcome to SMEG Distribution DMCC

We are an ever-growing distribution group, with an extensive portfolio of our own brands and few renowned multi-national brands, catering to customers through specialized multi-channels.

SMEG Distribution

Retails distribution and re-export of
food & non-food brands.


Sabah Foods

Packaging & private label management
(Food Brands).


Al Baraka

Manufacturer of biodegradable garbage bags, sufra rolls for brands and private labels.


Virgin Plastics

Manufacturer of biodegradable garbage bags, sufra rolls for brands and private labels.


Desert Style & Brands

Retail distribution and sales of
sports goods & lifestyle brands


'the 1% change' is a Phoenix Group promise to look at environment and planet friendly solutions to issues that we face on a daily basis. It is our belief that small steps taken in the right direction will result in positive changes that benefit our planet and all those who live on it. We encourage our customers to use biodegradable garbage bags in their waste baskets instead harmful plastic shopping bags. Likewise, Platinumcare has a wide range of cutlery and table-ware made out of environment friendly bamboo pulp, in place of paper, thermocol, or plastics. We encourage the shareholders in our success to reuse, recycle, and practice sustainable living in all aspects of their daily life.

Key Facts


SMEG Distribution DMCC Brands