Marketing Sports & Lifestyle Brands Across the GCC Countries

Desert Style LLC

Distribution of Sportswear & Lifestyle brands

Desert Style LLC is a premier distributor and marketer of premium sports-wear and lifestyle brands across the UAE and key GCC markets. We distribute Jansport, a market leader in backpacks category across the world that targets students and office goers. We also represent Lotto Sport, a dominant player in sportswear category with a trusted brand portfolio comprising shoes, Apparel, and gym kits. We also make available the Liverpool Fan Club (LFC) merchandise to the fans of the Football Club that has won many hearts for their gamesmanship. We also distribute Crep Protect, a leading brand from the United Kingdom that prevents shoes from getting scratched or scuffed, or even damaged in inclement weather. We also manage the retail presence for Wrangler footwear and Tretorn Shoes, both of which are growing brands among those who wish to stay ahead of the style curve. The Desert Style team partners prominent retail and lifestyle marquee brands like Lifestyle, Sun & Sands, Magrudys, Sportland, Adventure HQ, Stadium, Shoezies, Jawad Group, and makes brands available online through

Desert Style Warehouse operations


Liverpool Fan Club Merchandise on display

Effective use of Brand Ambassadors
in window display units

Jansport College Event

Lotto shoes & Sports apparel merchandising

Uber-cool Tretorn shoes

Jansport Event branding

The Desert Style operations are headed by a knowledgeable and committed team of professionals who understand the fluid nature of fashion products. Their rich experience allows them to work closely with the brand teams at one end, and the retail chains at the other end, and ensure that the right products are available for the consumers, especially in terms of designs and colours. In the competitive arena of self-expression through passion for sports and commitment to fitness, the Desert Style team has built a nuanced expertise and understanding of the enthusiasts who are seen pushing themselves across sports fields and tracks in the UAE and beyond. Football has the biggest franchise across the region, quickly followed by Cricket, Basketball, Squash, Tennis, Badminton, and participation in marathons of varying distances, or even the everyday walk. We have dedicated teams that manage the consumer contact programmes for our brands as also engage closely with them on the social media scape through active brand pages on Facebook and Instagram.

Receiving shipments from the Port

Our Divisions

sabah foods
al baraka
al baraka
virgin plastics

Managed Brands

enviro care

Owned Brands

enviro care
cotton soft